Hear about social media optimization – an important new discipline for SEOs and marketers

In this 15-minute interview with social media optimization guru Neil Patel, conference chair Stephan Spencer asks Neil to share some nuggets of marketing wisdom relating to social media sites like Digg.com, what makes them tick, and how best to leverage the opportunity they present.

Topics covered in the interview include:

• the most important social media sites and what makes them important
• how to get to the top of Digg.com
• the traffic and link potential of getting there
• potential risks

Download the interview (audio only, MP3, 3 megs)

Come and hear Neil Patel speak on “Social Media Marketing — Leveraging Online Communities to Create Links and Buzz” at the American Marketing Association’s Hot Topic: Search Engine Marketing — a one-day traveling road show being held in San Francisco on April 20, New York City on May 25, and Chicago on June 22.

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