Interview with IBM’s Mike Moran, Distinguished Engineer and Author

Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, a search marketing pioneer at IBM who helped grow IBM.com’s organic search traffic from about 1% to 25% within a few years. The interview is focused on implementation of paid search and SEO for large, behemoth-sized corporations (though small business folks will get value out of the interview too!), and covers everything from search marketing techniques to cutting costs and boosting ROI.

Stephan interviews IBM’s Mike Moran (MP3, 11 megs, 47 min)

Mike Moran will be speaking at the AMA Hot Topic: Search Engine Marketing events on September 28 in Boston and November 2 in Chicago.

Maile Ohye of Google tells it like it is

Get the inside track on the driving force behind Google’s “New” Webmaster Guidelines and how your thoughts influence Google’s decisions for user and webmaster support with Maile Ohye, Google’s Senior Support Engineer.

In this 24 minute interview, AMA Hot Topic: Search Engine Marketing conference chair Stephan Spencer works his magic to uncover vital tips on how to best get in Google’s favor.

Stephan interviews Maile Ohye (MP3, 6 megs, 24 min)

Maile spoke at the AMA Hot Topic: Search Engine Marketing conference that took place in June in Chicago. Hear from more Googlers at the upcoming Hot Topic: Search Engine Marketing events taking place this Fall: September 10th in Seattle, September 28th in Boston, and November 2nd in Chicago. Register now!

Marylynne Tosyali, from Wards.com, opens up

Stephan Spencer, chairperson of the AMA conference Hot Topic: Search Engine Marketing, interviewed recently Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores. Marylynne spoke at the conference in June in Chicago.

Stephan interviews Marylynne Tosyali of DMSI (MP3, 44 minutes, 10 megs)

Stephan and Marylynne discussed the company’s decision to enter the blogosphere, her experiences with GravityStream through Netconcepts and her successes with paid search. The 45 minute audio recording also covers other topics in search, and offers a unique perspective into SEO from the client’s point-of-view.

This is the latest in a series of podcasts for the Hot Topic: Search Engine Marketing conferences. Register now!

Interview with Alan Rimm-Kaufman uncovers paid search gems

Alan Rimm-Kaufman, President of paid search agency Rimm-Kaufman Group, discusses fascinating aspects of natural and paid search with organic search expert Stephan Spencer. Stephan’s savvy interview questions took the discussion into the spotlight on paid search. As a result, Alan freely shares some sparkling insights that range from so-called “quality score gotchas” to daily caps to metrics.

Stephan interviews Alan Rimm-Kaufmann (MP3, 55 minutes, 13 megs)

This interview is the latest in a series of podcasts for the American Marketing Association’s “Hot Topic: Search Engine Marketing” conference. Both the interviewer, Stephan Spencer, and the interviewee, Alan Rimm-Kaufmann, are speakers at the three conferences this Spring and the three conferences this upcoming Fall. Register now.

Valuable time with Amanda Camp, Google engineer

Google engineer Amanda Camp shares her insights into search engine optimization (SEO) with conference chair and SEO guru Stephan Spencer.

Listen to Stephan’s interview of Amanda (33 minute MP3, 8 megs), and I guarantee you’ll learn something new.

Amanda spoke at the AMA Hot Topic: Search Engine Marketing conference that took place in April in San Francisco. Hear from more Googlers at the upcoming Hot Topic: Search Engine Marketing events taking place this Fall: September 10th in Seattle, September 28th in Boston, and November 2nd in Chicago. Register now!

Paul O’Brien of HP dispenses SEM advice

Paul O’Brien is a very clued-in search marketer from Hewlett-Packard. Conference chair Stephan Spencer of Netconcepts had the distinct pleasure of interviewing him as an upcoming AMA speaker.

Stephan interviews Paul O’Brien. (MP3, 40 minutes, 10 megs)

Eric Ward shares some of his link building secrets

Eric Ward has been link building since the Precambrian Age (at least in Internet years)… the early 1990′s… well before the days of PageRank. His client list includes such giants as Amazon.com and the Discovery Channel.

In this 36-minute interview, conference chair Stephan Spencer plies some great link building tips and tricks out of Eric. Eric will be speaking at several of the Hot Topic: Search Engine Marketing events later this Spring. He (his wife, actually!) has a baby due around the time of the first event in San Francisco, so Stephan will be filling in for him there.

Download the interview (audio only, MP3, 8 megs)